How to Lose a Prospect With Poor Content
If you are trying to increase the number of leads or sales for your business, quality content should be an essential part of your marketing strategy. However, there is often confusion among businesses as to what type of content is most effective. In addition, creating content that is effective requires a…
Using Content to Warm Up Sales Leads
Content is quickly becoming the weapon of choice for landing sales for both B2B and B2C customers. According to an article from the Huffington Post, consumers have moved past the phase of reaching out to specific businesses via phone to find the right solutions to their problems. In fact, potential customers now…
5 Ways in Which Clients Can Build Better Relationships With Content Providers
As content marketing becomes the main focal point of the marketing budgets of many organizations, companies are beginning to develop their content marketing strategies so that they involve a hybrid of in-house and outsourced resources. In order to produce the best results, it is in the interest of the organization…