3 Keys to Figuring Out Your Content Marketing Needs

Many businesses understand that content is an important part of an online marketing strategy, however they don’t really understand what is required beyond that. Here are some tips to help you figure out the specifics of your content needs.

If you are planning to invest in content marketing services, it is… Continue Reading…

Many businesses understand that content is an important part of an online marketing strategy, however they don’t really understand what is required beyond that. Here are some tips to help you figure out the specifics of your content needs.

If you are planning to invest in content marketing services, it is important to understand what you might get out of it before spending money.

Content marketing doesn’t only involve writing content. In fact, content marketers can actually perform a variety of services for clients including: copywriting, SEO, conversion rate optimization, and content strategy. All of these services are designed to help clients get the best results from the content that they design.

If you are trying to decide what the right mix of services is for your business, here are three keys to consider:

1. Marketing Goals

When it comes to content marketing, your business’s goals should be your primary driver in selecting the right solution. In fact, when many businesses say they need help with content, what they really mean is that they need help with driving more leads and sales!

As a result, the content marketing program must involve strategies that will actually help to bring about the desired outcome in a tangible way. If you want to gain more traffic, grow sales or build up your local presence, each one of these goals requires a specific strategy when it comes to creating content for your business.

2. Budget and Resources

For content marketers, finding the right clients can sometimes be frustrating. Many businesses express a need for content and a content strategy, however when it comes to getting the work done, they don’t have the right people in place to execute the strategy.

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In addition, they don’t seem to understand that quality content also requires a significant monetary investment. Writing content for your business that will resonate with your target audience means that the writer must not only be well-versed in your industry, but must also have at least a basic understand of your business’s positioning in the marketplace.

If you really need the both content creation and online marketing strategy help, don’t only hire a writer. In many cases, content writers that advertise as such have little to no understanding of what it takes to generate sales or achieve any of your marketing goals. Even with writers that have been in the industry a long time, if the writer does not also have a thorough understanding of online marketing, he or she will not be able to provide you with the results that you are looking for.

However, if you already have an in-house team, hiring a content marketing company to compete with your in-house employees that write your content is a waste of time. Instead, you should be seeking out a content marketing service to guide your content creation team in terms of strategy.

It is also important to understand that your employees shouldn’t be tasked with writing content for your business simply because they work for you. If they do not have the copywriting skills needed to effectively reach your customers or you don’t have anyone on your marketing team that truly understands internet marketing, hire a service that does.

3. Graphic Design

If you will be investing in content marketing as a strategy for achieving your business goals, the marketing aspect is just as important as the writing. Therefore, you will likely require the services of a high quality graphic designer to communicate your message.

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If hiring a graphic designer is not in your budget, then you should also make sure that you invest in a design service that can help you to make the best of the content that you create. You shouldn’t expect for your content marketing service to take on the job of a qualified graphic designer, UX designer or website designer!

Any business that wants to incorporate content as a part of an online marketing strategy should have a clear understanding of each of these keys before getting started. It will make the process of gathering quotes easier and will also help you to find the right vendor much faster.

With a little time and research, you can ensure that your content marketing will be successful and will help your business to achieve its goals.

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