E-mail marketing can be tricky however with some simple tweaks, you can get things back on track. This list assumes that you have already done the work to drive targeted traffic to your landing page. Here are 5 simple reasons why things may not be working out as well as you had hoped they would:

No Incentive to Opt-In

Your landing page copy should have a call to action. A call to action tells your readers what to do next, like opt-in to your e-mail newsletter. It’s a good idea to place your call to action at the end of your copy on the page or design a form to get users to sign up. If you aren’t telling them to sign up, they likely won’t and will leave the page. No one is just going to give you their e-mail address for no reason (unless it is because they are a spammer!).

Your E-mail Isn’t Even Being Delivered

For e-mail marketing to be effective, it is important that your email isn’t inadvertently marked as spam or some sort of phishing scam before it makes it to a potential customer’s inbox. Knowing how the process of sorting out the junk mail is done can mean the difference between potential customers seeing your message and just deleting it along with the other junk that arrives in their e-mail every day.

Get to the Point!

Another reason why e-mail marketing doesn’t work for some businesses is because they lack the basic concepts of how to format an e-mail. Some are pages long and full of useless information that people aren’t taking the time to read. E-mails should be to the point and formatted in a way that makes it easy for the reader to pick out the info they are looking for. Also, don’t forget to add a call to action.

The post script or P.S. is a great place to add a call to action in your e-mail which can go hand in hand with your hook. Why did you send out the e-mail in the first place? What are you hoping your e-mail is going to accomplish? That is your call to action. Do you want to sell copies of an e-book? Use your P.S. as a call to action. For example, “read an introductory chapter here before buying today.”

Blah Blah Blah… Boring!

The second most common reason for people unsubscribing to e-mail lists is that the content is no longer relevant or it has become dull and uninteresting. Just as you would plan a series of blog posts to create the best possible content, it is also vital to plan the e-mail marketing newsletters that you send to keep them fresh and readable. Great tips like these are sure to keep the readers coming back and that should be the focus of good e-mail marketing – getting your readers to open your e-mails because they are interested in what you have to say.

Not Taking Your Customers’ Busy Schedules Into Account

Chances are that many people will be reading their e-mails while waiting for a train or riding in an elevator, so it is very important to get straight to the point now. While this may be a bit of a restriction in some cases, it also makes e-mail marketing even more direct and personal and gives e-mails a greater chance of being read and engaged with.

Weekends are probably the best time to send the longer newsletter e-mails, as subscribers are more likely to have time to read through them. It makes sense that on the busier weekdays that a short and to the point message will work best. It only requires a bit of thought to develop a practical e-mail schedule.

If you are not sure where things are going wrong, Ozio Media offers email marketing services and we can offer you some advice to help you start getting better results from your email marketing campaign.

Actionable online marketing advice delivered weekly. 

Join our subscribers who receive our most helpful content first.