A successful online promotion attracts customers and makes them want to come back.

In order for your promotion to be a successful one you have to offer customers something that will benefit them.

After all, you will be benefiting from an increase in traffic to your website as well as an increase in sales.

Your Reason

A great way to attract customers by way of promotion is to have a special reason for the promotion.

Is there a holiday coming up? Maybe the anniversary for the opening of your business? A grand opening perhaps? Include the reason for your online promotion into your promotional campaign.

Discounts and Special Prices

If you’re going to be running a promotion online, you should be offering a discount or an item or two at a special price.

If the holidays are coming up and you want to boost sales, pick a popular item and run a sale for “this weekend only” or offer a “special introductory price” for a limited time when introducing a new product or service.

Run Your Online Promotion for a Limited Time

Now that you’ve given your customers a reason to buy from you, it’s time to send them scurrying to your website.

A great promotion doesn’t last forever. In a tactful and creative way, let your customers know that your discounts and special prices won’t last so they must buy now.

Tack on a Bonus

Offering a bonus during your online promotion is a tactic that will benefit you. A bonus is not the same as a gimmick.

A bonus is something that will benefit your customers and send them running. Some examples are free shipping and handling, a free guarantee on a specific product or a free “extra” for the product you are promoting that a customer would normally have to pay for. Another example being, if you’re selling cars throw in a set of free snow tires.

What Exactly Are the Savings?

While marketing your online promotion and even when it is ongoing, it’s important to let your customers know exactly what they will be saving.

Let them know this is the opportunity of a lifetime and one they absolutely cannot miss out on.

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