Many businesses are looking for instant returns from online marketing. While most online marketing strategies take time to produce results, some strategies work more immediately than others. Here are five ways you can transform your online marketing today for faster results.

Sign up for Automation Tools

In order to maximize your return on your online marketing efforts, you will need to utilize technology. Automation has the ability help you improve lead generation and sales conversion rates, as well as, the overall customer experience for your business. While most marketing automation software requires a significant investment, there are some things that you can do on your own or for a low cost.

If you are not prepared to make a huge investment in automation, start by using sites like IFTTT and Zapier to help you automate your marketing. These sites allow you to create bridges between the various apps and SAAS that you already use so that you can work smarter and reduce the number of manual marketing tasks that you perform. In order to figure out which tasks to automate, you should start by first drawing up a list of the things that should be automated (i.e. automatic blog posts notifications to social media). Then use IFTTT and Zapier to create the appropriate connections.

If you are not sure what parts of your marketing to automate, it is a good idea to ask an expert for help with your automation plan. Automation must be done carefully in order to avoid the propagation of errors and ensure that the automation does not have a negative impact on user experience for your customers.

Survey Your Customers

Sending out a survey can allow you to obtain immediate feedback from your customers that can tell you what you are doing right and what you are doing wrong. This means that you can find out what is working and what isn’t so that you can reallocate your marketing budget accordingly.

Select key engagement times, such as after a sale or completed customer support request, to send out your customer surveys. If you are sending out an impromptu survey, you may want offer a reward for completing the survey in order to increase engagement.

Start a Paid Advertising Campaign

If you are not currently using paid advertising for your business, you should get started right away. Just starting a low-budget advertising campaign can mean a few more leads this week than you might have otherwise gotten.

Retargeting has been getting a lot of attention from marketers in the past few years because it is so effective. With retargeting, ads are shown on major sites across the web to users that have previously visited your website. These ads are very effective because they are highly-targeted and have been proven to yield more engagement than other forms of paid advertising.

Using retargeting gives you a second chance to convert a visitor to your website. If you receive mostly one-time hits to your website, retargeting will allow you to make the most of these visits and increase the number of visitors that enter your conversion funnel. Retargeting is also effective because it creates the illusion that your business has thousands of dollars to spend on an ad campaign because users are seeing your ads everywhere across the net.

Stop Expecting Organic Traffic From Facebook

If you haven’t already heard, in January 2015, Facebook began limiting the reach of company pages in order to prevent spammier pages with promotional content from cluttering people’s News Feeds. As a result, organic reach for these pages saw a significant decrease. Although some experts argue that organic reach for Facebook pages isn’t dead, investing in your Facebook content without using Facebook Ads simply isn’t the best way to make effective use of your advertising budget any longer.

Shift Your Online Marketing Focus From Traffic to ROI

The biggest change that you can make today is to stop thinking of online marketing results in terms of traffic generation. Instead you want to start focusing on ROI. For your business, this may be the number of converted leads or sales generated by your website. Your marketing budget is limited and you shouldn’t waste time with strategies that only drive untargeted traffic to your website.

Are you ready to stop working harder and start working smarter? Transform your online marketing today by re-examining your current strategy to see what you could be doing in a faster or easier way.

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