6 Reasons Why Blogs are Good for Business
Blogs are better than good for business, they are great. Currently, blogs are something that everyone knows about and everyone is talking about. Therefore, businesses have turned to them as a marketing tool. Here are six reasons why a blog is good for business.
Increase Traffic to Business Sites
Type in any number of keywords into a search engine and a large number of blogs will be listed. Chances are if a consumer is typing in the very keywords that are associated with your blog, they are the ones your business is targeting through other marketing strategies. Blogs are an affordable way to attract new users to your business website.
Establish Your Business
Blogs are a great way to let consumers know what your business is all about and the types of products and services you offer. They also provide a way to let consumers know that you are a leader or expert in your field. A business can reach thousands and even millions of people through a blog.
Speak Directly to Your Clients/Customers
It’s not always easy or website friendly to fit everything you need to say on a single website without overloading visitors. Sometimes there are extra’s that need to be said or further, more in-depth information needs to be given. Blogs are a great way to speak to clients and customers and give them information beyond what is posted on your business website.
Promotion, Promotion, Promotion
Promote upcoming sales and events directly on your blog. Blogs have proven to be a great marketing tool when it comes to informing everyone of special news, what’s new in your company and new services your business is offering.
Additional Support
Blogs can be an excellent resource for customers when it comes to added support. List solutions to common problems and provide a way for consumers to get reliable help fast.
Create a Group of Followers
Consistently posting reliable and pertinent information on your business blog can lead to a large group of followers. Followers will continue to turn to your business to fulfill their needs. Followers also lead you to other followers and can provide new leads and opportunities for your business.
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JM
says:Internet copywriting is also taking off because businesses from every sector are realizing how important the internet is when it comes to reaching vast target audiences.
Internet marketing is cost effective and a proven strategy that works. It often costs a business less money to outsource their copywriting needs than to employ a staff to get the job done.
The internet has opened up multiple markets that were unreachable before.
Adwano
says:Great Blog Post!
I completely agree on the importance of blogging for business, I think it gives your company a voice and a face that your audience can relate to, which builds trust and respect.
I have just finished a blog post that looks at three blogs of different sizes, it includes an in depth look at Rock ‘n’ Roll Bride (wedding blog) as well as an exclusive interview with CEO of SEOMoz, Rand Fishkin
Check it out below
http://www.ionicmedia.co.uk/blog/the-importance-of-blogging
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