You start your day with coffee, yoga, meditation and other rituals that are essential to your well being. But what about your content marketing?

Here are 7 daily rituals to follow for better content marketing results.

1. Check Your Content Calendar

Effective content marketers include consistency into their daily rituals. You need to develop a routine that lets you write or collect content without missing anything important.

A content calendar will help. You can schedule what content will be published at what time while seeing the big picture of when and how content will be promoted. Setting up a content calendar is easy and shouldn’t be overlooked.

2. Publish

People should come to your website to consume your content on a daily basis. That means you need to publish on a daily basis. If you don’t offer anything to them each day, they will have no reason to come.

Consistent publishing is easy as long as you have an idea of what to write or curate each day. You should plan out a list of topics in advanced, even up to the entire month. Put this list on your content calendar.

3. Content Curation

While original content has a specific role in any content marketing strategy, curating content can show your customers that you are connected to the outside world and are up on the latest trends.

The key to content curation is to offer something unique to readers outside of the curated information. Don’t just regurgitate this curated info. Offer unique perspectives, lessons, and takeaways that bring new value to the information.

4. Content Promotion

The majority of your time should be spent on publishing. You can’t expect people to automatically find your content. In the marketing industry, many people spend up to 80% of their time on marketing.

One way to make life easier is automated publishing. Many content platforms like WordPress have features or plugins to schedule when you publish. You can even tie this into your content calendar so you can spend more time on other areas of running your website.

5. Blogger Outreach

To really get into the promotional game, you need to make influencer outreach a daily ritual. Online, influencers can help you spread the word.

Most influencers run popular blogs and/or social media platforms with a large audience. You should be researching and identifying these influencers in your specific market and contacting new ones daily. Even just a couple of influencers in your camp can be effective.

6. Measure Your Results

The best marketers know how to measure their results. This allows them to know what works and what doesn’t. If checking your performance isn’t a daily ritual, you are basically shooting in the dark.

You can measure your results through the number of people who interact with your content. Look at the number of social shares your content receives. Keep track of how many subscribers you get via email and social media on a daily basis.

7. Respond To Feedback

When people reach out to you, you need to respond. This will increase the chance of them coming back for more.

Most people will reach out through blog comments, email queries, and social media. Monitor these communication channels on a regular basis. Take the time to read what people say and respond accordingly.

As a marketer, one of your jobs is to uncover the aspects of your content strategy that lend themselves to becoming ritualized because they are highly effective.

Utilizing strategies to improve engagement with your target audience and increase brand awareness for your business are the keys to building a successful brand.

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