You’ve put a lot of effort into your content strategy. Now it’s time for you to start seeing results. How do you know if your content strategy is actually working?

Here are 9 signs that your content strategy is doing what you intended for it to do, which is helping you to grow your business.

1. Your Sales Team Uses Your Content in the Sales Process

Experts agree that marketing and sales should work together, even though it’s hard. If your content strategy helps to make that happen, it’s a clear sign that you’re doing something right.

2. Your Customer Service Team Suggests New Content Ideas Based on FAQs

A big part of content marketing is communication. If you help facilitate that between departments, you’ve got more than a successful content strategy. You have a successful business.

3. Prospective Customers Mention Having Read Your Content

Most people don’t read articles to the end. Because of the nature of the internet, you generally only have a line or two to get your reader’s attention.

If your customers mention reading your content, it means that getting their attention is exactly what you did. It means that you succeeded in engaging them where many failed.

4. Customers Ask You to Expand on Topics Mentioned in Your Content

This goes along with the last one. Your customers didn’t just read your content — they retained it, and your call to action meant something to them. That’s how your content strategy translates to sales.

5. Your Competitors Copy Your Content Ideas

When competitors copy your products, it’s a nightmare. But when they copy your content ideas, it means that you’re an authority on the subject.

While competitors won’t usually link to you, this is at least a sign that you’re on the right track.

6. You Can’t Keep Up With the Huge Number of New Leads

The effectiveness of a content strategy can’t be measured by sales alone. But if you notice that you’re getting more prospective customers than you know what to do with, that’s definitely a good sign.

7. Your Site Traffic Is Exploding

This means that your content is being shared in one way or another, either through backlinks or word of mouth. Either way, it’s a sign of success when people like your content enough to get other people to read it.

Using Google Analytics to track your site traffic can help you know if you’ve hit this particular milestone.

8. Your Prospects Want to Buy From You Without Even Considering the Competition

Your leads know what they want. And if your content strategy shows them that you can provide that, then they won’t see any reason to look anywhere else.

This shows that your content is doing a good job at reflecting positively on your business and services.

9. Other Websites Are Writing Thinkpieces/Responses to Your Content

If people care about your content enough to respond to it, that’s the ultimate sign of success.

This creates a positive feedback loop, as it will usually generate backlinks to your content. You can keep the success going by responding to these think pieces!

If you haven’t achieved any of these results yet, it might be time to adjust your strategy. You might also want to rethink the way in which you are measuring the progress of your content marketing campaign to ensure that you are tracking the right metrics.

If you are starting to see results, keep it up. The longer you do content marketing, the better your results will be!

Get in Touch

Are you having trouble getting results from content marketing or you would simply like to know what you could do better? We’re here to help! Contact us to today for your free content marketing assessment and we’ll recommend some tips to improve your current content strategy.

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