Whether you are new to the housing market and blogging in general or have years of experience under your belt, you need to know that blogs are much more than a trend.

Yes, blogging gets your name as an agent out there and when written correctly provides your website with an increase in traffic, but what else can a blog do?

Networking: Your blog doesn’t have to strictly pertain to the industry. You can turn your blog into a hub for the community and create a vast network for yourself. Create categories for neighborhood associations and businesses, etc. in your community.

Allow them to post scheduling information and other news. In exchange, your readers will receive plenty of community oriented information as well as real estate advice.

Community: Find other blogs run by businesses and people of interest in your community. Stick to those who aren’t your competitors. Comment on their blogs.

Not only will this get your name out there, but by leaving a comment you’ll be creating a link back to your blog. The blogs you comment on don’t necessarily have to involve the housing market.

Expertise: Establish yourself as an expert in your community. This is much the same as a local expert with a weekly column in the newspaper dishing out financial advice and statistics on mortgage rates and loans.

Instead of a newspaper, your blog is your platform and has the potential to reach a vast amount of readers.

Cross-Marketing: This is all about links. If your blog is not on your website then you absolutely must link to it and vice versa. Turn your blog posts into an e-newsletter and send it to those who have opted-in to your mailing list and want to receive real estate advice.

Guest Bloggers: Invite non competitive guest bloggers to post on your blog. This is a great way to network and publish a broad range of information that appeals to your target audience.

When inviting guest bloggers, think of those with an expertise in something like mortgage rates or in another area of the housing market to invite.

As always, the information you post and allow others to post on your blog should be factual and up to date. Posting last year’s housing statistics or mortgage rates on your blog and trying to pass them off as current information is bad for your brand and your agency.

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