Having a website for your business is crucial not only for selling your product or service but also for learning more about your customers and addressing any potential issues that may arise.

Your customers are essential to the success of your business.  They are the evangelizers of your product or service and help to spread the word about your service whether it is good or bad.

This is why it is so important that your clients have a place where they can get in touch with you to provide you with feedback.  You should provide some channels via your website where they can air their concerns about the products and services that you offer.

Here are some channels that you should strongly consider opening up for your customers:

• Build a blog for your company’s site.  You can write posts to solicit feedback from customers and discuss company news.

• Take advantage of the social media sites.  Create Twitter and Facebook accounts for example and make sure to keep them updated.

• Respond to the comments and questions that you receive.  Handle any comments with a personal touch and try to respond as quickly as possible.

These are just a few ways that you can use to determine if your customers are getting the best possible service from your company’s website.  Any method you can think of that encourages visitor participation is likely to help you solicit feedback from your customers and site visitors.

You won’t even need to hire a consultant to handle this job because your customers will tell you exactly what they need from you and what they want to see.

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