What is SEO Copywriting and Why is it So Important?

SEO friendly copywriting uses the keywords that your customers type in when they are looking for real estate services on Google. One of the benefits of SEO friendly copywriting for real estate businesses is it will allow Google bots to register your site as related to your real estate topic, they will then consider your content relevant.

The more relevant Google considers your content, the higher they will post it in the search engines.

As you are undoubtedly aware, online real estate is a hugely competitive business. This means unless you are on the top page of Google, you are unlikely to get a look in. The first three sites in Google get a large share of the traffic from any search term and after the first page, the traffic you will receive is negligible.

By simply including keywords naturally within your copy, you can maximize the effectiveness of all your writing. Naturally is the key here, you still want your copy to be enjoyable to read and for it to contain relevant information.

Do not be tempted to stuff it with keywords; Google is pretty much onto this game and will not reward it. One of the main benefits of SEO friendly copywriting for real estate agencies is that it’s organic and well respected by Google.

SEO Copywriting – So Exactly What Are the Benefits for Real Estate Agencies?

As mentioned, one of the main benefits of SEO friendly copywriting for real estate agencies is that SEO content equates to more traffic to your webpage. The more visitors you get, the more leads you can capture and, the more sales you can make.

Some examples of SEO optimized content that that can improve your ranking are articles, your website pages, press releases, and blog posts. An SEO optimized content you can publish on line and that provides a link to your website is beneficial.

Doing proper keyword research and including these keywords in your copy will keep you on topic, which will boost sales. Your writing will be more targeted, engaging and therefore effective. A big tip is to make sure you do not use grammatically incorrect sentences even if your keyword is difficult to fit in. Just take some time and think outside of the box.

Another of the benefits of SEO friendly copywriting for real estate agencies is that it forces you to think about your customers and your unique selling proposition rather than on flash, but often unessential, features on your website.

What Are The Dangers Of Not Using SEO Copywriting?

The biggest danger is that you could end up on the back pages of Google. Even if you are a tiny company with a focus on a local market, you will benefit from being in the front page of Google.

It has actually been shown that within micro niches (very small focused markets) it is easier to climb the Google rankings, so it does not matter if you are small, or focused, SEO optimization will help.

Most of the innovative online real estate strategies are dependent on great SEO copy. Not having this can make you unable to compete with other real estate firms within the online sector and could lose you major amounts of business.

The reality is real estate is all about the sales. SEO optimized copywriting can improve lead generation and your relationship with prospects and it can also lead to better long term customer engagement. This means you could be losing out, for example if existing customers are aware of additional services because of SEO content marketing, this could generate more after sale income.

A major danger when you are not using SEO optimized content is that you are wasting any money you spent on your website. Even if you are not focused on the online market, if you have spent money on a website you will see little value from this without SEO optimized content.

So, another of the benefits of SEO friendly copywriting for real estate businesses is that it maximizes the effectiveness of money that you’ve already spent.

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