Effective real estate marketing speaks to your target audience.

When someone reads one of your ads, information on your website or a blog post, they should feel as if your writing is speaking directly to them.

That being said, personalizing all aspects of your online real estate marketing to a specific target audience is an effective strategy. How can you personalize your website?

Have you ever given thought to client testimonials? A client testimonial is written by your clients in their own words.

Testimonials include why a specific client liked your services and how they benefited from them. They are meant to be personal and make you look good.

Client testimonials benefit you because:

– You gain credibility
– They are free
– Only cost you the time it takes to collect them
– Provides a way to professionally personalize your website
– Can be used over and over on many advertising platforms
– Shows your clients you value their opinion
– Provides prospective clients with positive feedback

Client testimonials are beneficial because they entice new clients to your agency. Why? You are not the one doing the bragging about your services and successes, your happy clients are.

Most internet users, especially prospective clients in the national real estate scene, do not believe everything they read online especially when it comes to a business they are unfamiliar with.

How many national real estate agencies promote themselves as being number one?

A client testimonial tells the prospective client why they should choose you. When done right, testimonials are seen as honest and believable.

Testimonials should fit into your real estate marketing scheme. If your target audience are those looking for single family homes, then testimonials should include those you have helped to find a single family home.

A prospective client in that market will read how effective and beneficial you will be for them when it comes to purchasing their own single family home.

Actionable online marketing advice delivered weekly. 

Join our subscribers who receive our most helpful content first.