Focusing Your Real Estate Services on the Community

Are you a small town agent or an agent in a big pond of other agents located in a large metropolitan area? Are you looking for a way to branch out, entice new clients and earn a better, steadier profit?

There is a way to buy and sell your way into a better future as well as a leader and expert in the industry. Market yourself online to a specific geographical area and offer your real estate services.

Community Focused Website

You may already have a website dedicated to the real estate services you provide for your clients but how targeted is it? Is your website general or area specific?

Even if you provide your services to a large area that includes several communities it’s important to dedicate a section of your website to each community in your area. There are many pieces of information to include in and outside of the industry as well as real estate news.

– Listings
– Exclusive Listings
– Median sales price
– Foreclosure Rates
– Average Property Values
– Percentage of Properties Available
– Real Estate News

– Community Statistics
– Average Household Income
– Job Availability
– Schools
– Shopping
– Driving Directions
– Proximity to Area Attractions

Community Focused Blogs (Hyperlocal Blogging)

Your blog can be area specific (hyperlocal) as well and provide more than real estate news. You can dedicate your entire blog to a specific community or create a category dedicated to each community in your area.

Begin by creating a post for each of the pieces of information listed above and go from there. Follow up on your comments and create posts to answer any questions or expand on topics that generate a lot of interest.

Once your community focused website and blog is up and running it’s time to multiply your efforts. Create profiles on popular social networking platforms, offer a free e-newsletter, report, articles, an e-book and other freebies.

Create a link from each freebie to your website and blog and don’t forget to add your tagline.