Adding catchy web content to websites is growing in popularity and you don’t want to be left behind. Of course the type of content published on a web page is important but so is the way in which it is written.

Freelancers everywhere are getting more creative in the way they write in order to keep things competitive. Here are four tried and true methods that should be used while developing web content so it will stick out from your competitors’ content.

1. Create an Intriguing and Descriptive Title

Make sure the title describes what you are writing about. You may think of a title that will draw readers in but if it doesn’t stay on topic, you’ll risk disappointing readers and turning them away.

How is your content written? Is it purely factual or written in a humorous tone? Create a title to match accordingly. The title should tell the reader what he or she is going to get from the content.

2. Address Readers in the Right Tone

Before you begin to create a great piece of web content, think about your target audience. Who do you want to read your content and how should you speak to them? For example, if someone were to walk into your place of business and was looking to buy something, how would you address them? What would you say? This should be reflected in your writing.

3. Use Clean, Accurate Language and Give Examples

Not everyone is accustomed to expressions and jargon. Keep your writing simple and stick to the point. Adding examples to the content can make it easier to understand.

4. Divide Main Ideas by Subheadings

This is an excellent way to divide web content while making it easier to read and understand. If you’re discussing several main ideas or topics, give your readers a moment to take in everything you have written by diving your main points into sub headers. This also makes it easier for readers to spot the information they are looking for.

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