Go Viral by Hosting a Webinar

Are you trying to establish yourself as an expert in your field or perhaps in a certain niche?

Do you have a wealth of information you wish to share or a new product ready to be launched and already have a blog, website and several social media profiles?

Host a webinar to… Continue Reading…

Are you trying to establish yourself as an expert in your field or perhaps in a certain niche?

Do you have a wealth of information you wish to share or a new product ready to be launched and already have a blog, website and several social media profiles?

Host a webinar to gain exposure, lend your expertise to a hot topic or to keep current and potential clients informed. Webinars are a great way to go viral, whether you choose to host a free webinar or charge for admission is up to you.

The Benefits

Cost Effective: Webinars are a cost effective way to interact with customers, industry insiders, employees and prospects.

Also, webinars are a cost effective alternative to meetings by eliminating the cost for hotels, travel expenses, catering and facility rentals.

Marketing: A webinar can reach a vast audience from anywhere in the world. It’s a great platform for product launches, seminars, public relations and information giveaways.

Interaction: Interaction is possible through live question and answer sessions, polls and data sharing.

The Purpose

Before putting together the content for your webinar you must decide on what your purpose is.

* Product Launch
* Education
* Meetings
* Seminar
* Brand Marketing
* How-To’s
* Giveaways
* Training
* Briefings

The Content

A successful webinar is ripe with beneficial information and should flow naturally with no interruptions or hiccups.

Basically, a webinar is a presentation and can include video, audio, live chat, interviews, spreadsheets and websites.

Your content should fulfill the expectations of your attendees, be interactive and engaging. The content needs to define your purpose.

The Follow Up

Once the webinar is over your communication with attendees should not stop there. Send out a follow up e-mail, newsletter or phone call.

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Keep your attendees engaged by asking them to take part in a poll or survey about your webinar. This is an effective way to find out how much of a success your webinar was, what areas of your presentation were a hit, and which ones need improvement.

A poll or webinar lets your attendees know their attendance was important to you and their feedback is valuable. When the results of your poll/survey are in, share the results with those who attended.

This is also a great time to promote your next webinar.

As an attendee, what makes a webinar worth attending to you?

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