How to Appeal to the Current Foreclosure Market Real Estate Trend to Attract Buyers

In today’s market, there are plenty of homes for sale thanks in large part to real estate foreclosures.

Now is the time, if you haven’t already, to revise your online marketing campaign and make sure you are appealing to the buyer’s market and attracting the right clients.

* Online Advertising Headlines: Your… Continue Reading…

In today’s market, there are plenty of homes for sale thanks in large part to real estate foreclosures.

Now is the time, if you haven’t already, to revise your online marketing campaign and make sure you are appealing to the buyer’s market and attracting the right clients.

* Online Advertising Headlines: Your headlines make or break your ads. It’s what attracts buyers to your ads and keeps them interested, interested enough to keep them reading and getting them to contact you. Follow the current real estate trend and make your headline speak to potential buyers.

Tip: Include phrases like priced to sell, median sales price and real estate foreclosures.

* Ad Copy: One industry tip that works is to minimize your ad copy. You may be wondering why, since most want to squeeze as much information into an ad as possible. Yes, you need to provide important and relevant information in your ads, but you need to leave prospective buyers wanting more.

Evoke their emotions and leave them filled with curiosity. If you tell them everything they want or need to know in the ad, you are not giving them a reason to contact you.

Tip: Your ad copy should backup your headline, fulfilling a buyer’s expectations of the ad. For instance, if you used the words median sales price in your headline, your copy should give some explanation as to why.

* Ad Copy Revisions: It’s great if you’ve found an advertising format that works for you, but this doesn’t mean it doesn’t need a revision. As the seasons change, one year turns into the next and the market goes up and down, your ads need to be revised to stay current with the times.

Read:  Client Testimonials Benefit the National Real Estate Industry

Real estate foreclosures are dominating the industry now, but in the future, ad copy geared towards this market may not work for you. What worked last year may not work this year.

If your advertising isn’t effective, you risk getting left behind and sending potential buyers to your competitors.

Tip: Consult the current real estate trend to determine what goes into your ad copy. Consider the median sales price when revising your ads to appeal to targeted buyers.

Actionable online marketing advice delivered weekly. 

Join our subscribers who receive our most helpful content first.

Comments are closed.