How to Make Your Readers Actually Read Your Blog Post

Many people create blog posts with the idea that if they just provide great content and helpful information that readers are actually going to pay attention to what they have to say. This is not completely true.

This is how most bloggers fail despite the fact that they actually have something… Continue Reading…

Many people create blog posts with the idea that if they just provide great content and helpful information that readers are actually going to pay attention to what they have to say. This is not completely true.

This is how most bloggers fail despite the fact that they actually have something to say.

If you want a reader to devote some of his or her precious time to ACTUALLY reading what you have to say:

Make your blog post scannable. Use bold text, bullet lists, ample spacing and short paragraphs. Tiny font size is not your friend when it comes to blogging.

Help the reader to easily pick out the important points.

  • What is point of your blog post?
  • What is the actual answer to the question you headline poses?
  • What should I do next?

All these items should be easy to scan for.

We live in a time where information moves at the speed of light and readers are constantly being inundated with new things to read through Twitter, Facebook and other social networks.

Don’t ramble on and on and write words just for the sake of inserting more sentences.

End your blog post exactly when you’ve covered everything that you need to say and cut out the fluff.

Actionable online marketing advice delivered weekly. 

Join our subscribers who receive our most helpful content first.

Read:  Essentials for Non Profit Copywriting

Comments are closed.

Comment ( 1 )

  1. CopywritingGuy
    says:

    There is a fine line between exaggerating to make a point and using hype. Too many inexperienced copywriters tend to stray over to the dark side. Hype not only damages the writer’s reputation but turns clients away. Many consumers refer to the old adage “If it sounds too good to be true, it probably is.” That is why it is important to keep content and sales pitches free of fluff and full of factual information.