Client testimonials are only effective when done correctly.

A client testimonial should be specific, address commonly asked questions by prospective clients and be believable.

Testimonials help to promote real estate blogs, websites and individual agents.

Specifics: It is vital for client testimonials to be specific. It is not enough to capture a clients opinion if all they are saying is, “yes, I’d do business with such and such again.” Why? It leaves many questions unanswered.

Why would you do business with this agent again? Top real estate agents know an effective testimonial is detailed.

Addressing Questions: There are always reasons why a prospective client wouldn’t choose you as their agent. It is important to address these reasons in a testimonial.

Were you easy to get a hold of? Did you make your client feel as if they were your only one?

Believability: Testimonials must be honest and from the heart. Cheesy testimonials are obvious and unbelievable.

A testimonial that is not believable can tarnish your reputation. To make a testimonial believable, include the full client name and a picture.

Testimonial collection only happens when you ask for one. Happy clients are much more likely to comply with your request for a testimonial then they are for a referral.

Pay Attention: A quote or comment said during any time of your client relationship could turn into an excellent testimonial.

If your client says something that you think will leave a lasting impression ask for their permission to quote them. Top real estate agents always pay attention.

Feedback: Send out an e-mail, make a phone call, distribute a feedback form or ask for feedback on real estate blogs.

Ask your clients how you are doing when it comes to providing a service to them. This is a great way to collect testimonials.

Provide Direction: You can provide direction by asking specific questions. How did my services benefit you?

What was the best part of our working relationship? Make your questions specific. Your clients should feel special and valued since you are asking for their individual opinion.

Once you have collected client testimonials, what are you going to do with them? Post them on your website and real estate blogs and add them to other forms of advertising. Include them in your social media profiles and ask clients to include them in theirs. Positioning is everything.

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