Q: What strategies can you use to promote an online shopping app?

A: The best strategies to promote an online shopping app depend on your budget, campaign goals and target audience.

Many ecommerce businesses utilize video marketing, content marketing, SEO, SMS marketing and influencer marketing to promote an app.

Your promotional methods will also vary based on the mobile devices that you want to target. If the app is specifically for iPhone or Android, then your marketing strategy should be focused specifically on promoting your Apple Store or Google Play app listings.

If the main reason why you want to learn more about app promotion is to start building loyal subscribers for your app, then you will also need to determine the KPIs to measure as a part of your campaign to ensure that it delivers a profitable ROI.

If you would like to learn the most effective ways to market your app, requesting a quote for marketing strategy services can provide you with recommendations that are personalized for your business.