You know that good optimization is important for your website. However, are you properly testing the pages where your regularly updated content is published? If you are creating blog pages or product pages, you need to optimize your content.

Here are a few simple ways to introduce on-page content optimization into your online marketing strategy.

Relevancy

Whenever you create content, you should focus on making sure that the content is actually relevant to your readers. Keep in mind that unless your content meets a need and implies that following through with your desired call-to-action is urgently required, your content is unlikely to resonate with your readers.

Therefore, when you start the process of optimization for your content, make sure to evaluate each piece of content for relevancy. This should be done in addition to evaluating the content for link quality, keyword density and other factors that are also important.

Image Optimization

Have you considered that the sizes of the images embedded in your content are slowing page load times and increasing bounce rates? If you haven’t performed image optimization on your content, then you are likely losing readers. A case study performed by radware indicated that just a “2-second delay in load time during a transaction resulted in abandonment rates of up to 87%.”

As a result, failure to perform image optimization for your website, especially shopping cart and product pages, can have a significant impact on your sales.

Consistency

As you are already aware, content must be published on a regular basis in order to ensure consistency for your readers. However, for content optimization purposes, content quality is extremely important as well. This means that each piece of content needs to be checked for appropriate the keyword densities.

Titles, headlines, and meta descriptions should be reviewed as well. Perform A/B testing in order to determine which variations of headlines and titles perform best with readers.

Lead Generation

For many businesses, content marketing is a valuable source of leads. Lead generation on most websites depends on the careful placement of call-to-action boxes, popovers, landing pages and other subscription options. As a part of the content optimization process, you should vary the types and placements of lead generation tools so that you can determine which options convert best.

Responsive Design

The design of the page is also important in on page content optimization. Per Google’s latest recommendations, responsive design is required for all websites in order to make the pages mobile-friendly. As a result, if your site is not currently using responsive design, then you should update your site as soon as possible. Once your website has been updated, you should also review the sizes of the buttons and the fonts that you use and use testing to decide which sizes work best.

On Page Content Optimization

These are just a few of the tips that our new website optimization service will offer to help you to improve the performance of your content marketing. It is important that you set the right goals for your content marketing strategy to ensure that your content is continuously improving. Content optimization can also help you to improve your overall online marketing strategy by helping you to obtain maximum conversion rates for your efforts.

Are you interested in optimizing your website and content? Sign up here to receive more information about our on-page optimization tool, which will be available soon.

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