For those of you looking for a way to enhance your blog or take it to a new level, try creating a series of blog posts that are educational.

You may be wondering what the difference is between an educational series and your regular posts, after all, your posts are meant to benefit your audience.

An educational series teaches your readers how to do something as opposed to only why they should do something. Think of it in terms as a mini online course.

When thinking about designing your educational series, picture your target audience and your niche. Choose an issue your target audience is facing or a skill they could benefit from learning.

Let’s say you’re in the financial industry. Many people have to live off of reduced budgets. Design a series to educate your audience about living on a reduced budget.

Your posts could include paying bills, areas to make cutbacks, meals and education on a budget. Each topic would be a post in your series.

If you’d prefer to get more in-depth and technical, design a series of blogs for small business owners on a budget. Teach your readers how to use software such as QuickBooks or Social Media 101.

Now that you have the topic for your educational series, choose a handful of competitive keywords within your topic of choice. Write your posts first and then insert your keywords so they fit naturally into the content.

Using competitive keywords will help drive traffic to your blog. From there you can send readers to your website.

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