What do you think is the most valuable information you have posted on your website? If you’re thinking listings, you are wrong. A client in the market to sell or find a home for sale reached out to you and employed your services.

Start with an introduction: How long have you been in the business? What region do you specialize in? What is your niche? Expertise? Your introduction is invaluable in real estate marketing.

What is your average listing price? People want to know. Included in this information should be your average list price to sales price ratio, which is different for buyer’s and seller’s agents.

Average listing price information is important because it lets potential clients know whether or not you are capable of negotiating the best possible price for them.

Why are you best suited for the job? The answer to this question should tell potential clients what separates you from your competition. It’s important to stress your distinguishing qualities without over doing it.

Are you trustworthy, honest, assertive, analytical, a proficient negotiator, friendly, a great communicator or calm under stress?

Do you make documents available for preview before signing? This bit of information is a big enticement for potential clients. Most prefer the ability to preview your buyer’s broker agreement, buyer disclosures, agency disclosures, purchase agreements, listing agreements and seller disclosures with ample time before being required to sign them.

This makes those who want to find a home for sale or sell one feel included and more comfortable during the process.

Do you provide access to other professionals? If you work with other professionals in the field and provide access to them for your clients, let them know why you have chosen these individuals to work with.

Other professionals can include mortgage brokers, title companies and home inspectors.

What do you charge? As a professional yourself, you charge a fee for your services. This information can be listed in conjunction with your average listing price and is valuable to those looking to find a home for sale.

If you are not comfortable posting this information on your website for your competitors to see, make it easy for potential clients to contact you regarding what percentage you charge for a particular transaction.

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