Have you ever noticed the number of apartments and houses for rent? Think of all the people spending money on rent each month that could be paying towards a mortgage on their own home.

Imagine the possibilities if you could tap into this market and turn renters into buyers. You may be wondering how and if this is possible. Letting them know them know real estate investing is possible by selecting the right online advertising methods.

List the Benefits

* Financial: Let them know that the money they are spending on rent could be going towards a mortgage. When creating an ad, copy for your website or creating posts for real estate blogs, gently lead the renter into realizing they are wasting money paying rent.

* Stop Paying Your Landlord’s Mortgage: One tactic that is commonly used is the, “you are paying your landlords mortgage when you could be paying your own.”

You may think this sounds a little corny or that it has been overdone, but it works. Essentially, depending on the property and rent paid, this is true.

This tactic works because it makes people believe that paying a mortgage and owning their own home is a possibility. Add to the possibility by including info on current mortgage rates.

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* Market to This Target Audience: Your online ads should be geared solely towards turning renters into buyers. Do not mix target audiences in your ads. If you want to market to another target audience as well, create an entirely different ad campaign for that audience.

Providing Helpful Information

* Make Mortgage Information Available: Chances are if someone is a renter they do not know much about securing a mortgage.

Make finding and understanding this information as easy as possible on your website. Include current mortgage rates and other pertinent information.

* Provide Free Reports: Reports should include up to date information about the industry and anything that is useful when buying a home. These can include mortgage rates, market statistics, homeowners insurance, etc.

* Real Estate Blogs: Real estate blogs are a great resource when it comes to any kind of promoting including real estate investing. You can post as much information as you want without incurring a cost.

Not every renter wants to buy a home or will qualify to buy one, but tapping into this little used market can prove to be profitable especially if you are the only one in your area marketing towards this demographic.

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