Many business owners seem to be interested in using Twitter to promote their companies but have not yet struck the careful balance between self-promotion, engagement and optimization. Here are six tips to help you learn to use Twitter like a ninja!

Get Involved

One tip for all businesses using social media to network is to stick with it! Simply creating a Twitter account is not going to bring in new clients. Businesses need to put time and work into attracting prospects and converting them into clients by providing them valuable information, not spam via social media.

SEO on Twitter?

Twitter is a great place to show some personality and create tweets that leave people coming back for more. A helpful hint for those microwriting on Twitter, insert keywords in to your Tweets as hashtags. This way when someone makes a search using one of your keywords on Twitter, your tweet will pop up. Who says SEO can’t be used in social media?

Use a URL Shortener (Not Even Optional At This Point!)

One tip that all Twitter users should know is to use a URL shortener – which can be done for free with the click of a button – when posting links in their tweets. Most Twitter clients (think HootSuite) have a built in URL shortener. Twitter users can also use bit.ly for free. Most people shorten a URL for ease of sharing.

Make Sure Your Tweets Contain Valuable Information

Make sure all your tweets contain information that is beneficial and valuable to your target audience. Don’t tweet for the sake of tweeting. If you send out too many tweets that are of no value, a number of your followers will consider this spam and stop following you. Use one of your preferred apps to monitor who follows you back and who stopped following you after a specific tweet.

Don’t Forget About Landing Pages!

The importance of having a good landing page is something that seems to have been forgotten in the rush to market businesses via social media sites. Many companies spend a huge amount of time drumming up business on Facebook and Twitter (up to 10 hours per week is common). Then, they are losing their new potential customers because the landing page that they have linked to doesn’t offer anything of value and is just set up to squeeze an e-mail address out of them. An engaging landing page is a vital part of a sales funnel.

Track Your Campaigns With Analytics Tools

Because social network sites are all about relationships, businesses have to find the right language and frequency of posting to be the most successful. The key to using sites like Facebook and Twitter is to engage with your customers on the site, and give them the feeling that they have a connection with you and your business. If you are successful at this it will be reflected in the analytics for your social media profiles.

Ozio Media provides social media content and we can help you get your social media profiles up and running and filled with targeted and engaging content for your readers.

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