You may be thinking that your social media objectives are the same as your goals, but this is not the case.

Your goals help you achieve the outcome to success while your objectives help you achieve your goals. Your objectives also help to define your goals. The two go hand in hand.

The point of social media for non-profits is to increase conversion rates.

Measuring your success is an important part of social media marketing because you need to know which strategies are or are not working.

This means you need to use a social media tracking tool to monitor success rates.

What defines success? Your strategies are only successful if your objectives are being met. All objectives should be specifically defined. Below are some popular objectives.

Improving Supporter Relations: Improve supporter relations by monitoring what your supporters are saying.

Social media allows you to interact with supporters by letting them know you are listening to what they are saying. Go one step further by responding to supporter comments.

Humanize Your Non-Profit: Humanizing your non-profit lets supporters see that you are more than an organization by letting them see the people behind your non-profit.

This move makes your non-profit relatable and appealing.

Awareness: When people are interested in your non-profit, they’ll want to know more about your cause, mission and success.

Post updates, upcoming events and other relevant content on your social media pages.

Gaining Feedback: Social media sites are hunting grounds for feedback.

Create a poll, conduct a survey or begin a discussion to find out what supporters think about your non-profit and the steps you are taking to meet your goals.

Defining your objectives allows you to prioritize.

How do you track the success of your social media marketing and what do you use the information for?

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