Use Black Friday As an Opportunity to Boost Your Content Marketing

As Black Friday approaches, many shoppers are on the lookout for discounts from the various name brand retailers. However, as an ecommerce store or online service, are you doing enough to attract new customers during this busy holiday season? A lot of money will be spent on shopping by customers everywhere… Continue Reading…

As Black Friday approaches, many shoppers are on the lookout for discounts from the various name brand retailers. However, as an ecommerce store or online service, are you doing enough to attract new customers during this busy holiday season? A lot of money will be spent on shopping by customers everywhere online.

Taking advantage of the opportunity to support your business will help you to make the most of the increase in online traffic that occurs during this period. In addition, your business may even attract some new customers.

Here are reasons why Black Friday promotions are essential and a few suggestions for ensuring that your campaign is a success.

Unexpected But Welcome Promotions

An excellent way to appeal to potential buyers during this holiday season is to include unexpected promotions with your content marketing. By combining the deal with the content, you will be able to test how engaged the visitor truly is with your content marketing material.

By using the data obtained from your site or email marketing analytics, you will be able to pinpoint and eliminate those buyers that are unlikely to convert even during sale periods.

Promotional Ideas

When it comes to promotions, Black Friday deals and coupons are pretty much the epicenter of the action. However, if discounting is not part of your business model, then figure out other clever ways to get eyeballs from shoppers.

Some ideas include giving away a prize to a contest winner, offering an exchange of services, or including something in your product or package that is normally included at an additional cost.

Read:  Happy Holidays From Ozio Media

Use multiple methods to announce your promotion including social media, email marketing and other forms of paid advertising in order to get the best results. By making your Black Friday advertising promotion a multi-channel effort, you can increase the potential for success.

Buyers

The main motivation that should convince you to put together a Black Friday promotion is the fact that there are people who are searching online specifically with the intention of buying something!

This means that you pretty much guaranteed that the conversion process for new customers will be shorter than normal. In addition, it is the perfect time to remind those customers that haven’t ordered from you in a while to make a purchase.

If  you are looking to get an extra boost from your holiday content marketing, Ozio Media can help. Click here to request a free quote for services today.

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