As a realtor, your job is to help clients buy and sell properties by essentially selling your services.

Regardless of the market, you are a busy person always chasing leads, landing clients and working on listings.

Save yourself some time by employing the services of content providers. You may think that all writing is black or white, but that is not so.

While you may not be writing the web content yourself, you still have control over what gets written and in which style.

A content provider knows how to effectively write so that the information on your website is both search engine and reader friendly.

For instance, if you’re niche is research of property records, your content provider can write an article that is both SEO friendly and attractive to potential clients.

You set the guidelines and your content provider does the research for you. Here is what you need to provide.

Topics

The topics you choose should be popular, relevant and up to date. Topics can range from mortgages, real estate foreclosures, property records, home inspections, etc.

A good writer can receive two topics and write enough content for several posts by utilizing different angles.

For instance, a writer can compose several articles or posts on real estate foreclosures including the process, statistics by area, buying and selling, types of foreclosure, foreclosure help, etc.

By inserting the right keywords and phrases, this type of content can send potential clients flocking to your website and keep them coming back.

Length

You decide how long or short an article, blog post, website content, or press release will be. Generally, content that ranges from 100-300 words is both search engine and reader friendly.

Keywords and Key Phrases

As the expert in your field, you know which topics are hot right now. You know what information clients are looking for and which services are in demand at the moment.

Supply your content provider with a list of keywords and phrases i.e. property records, real estate foreclosures. The writer will then optimize the content with selected keywords and phrases.

Employing content providers benefits you in many ways by increasing your online presence. Also, web site traffic is increased and your brand and expertise in the market can both be established.

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