Optimizing your site content is important for helping your site to rank in the search engines but what about page design? If your on-page optimization strategy is only focused on keywords in order to obtain visitors via organic search traffic, then it is time to rethink your strategy.

On-page optimization should be done to help to improve the overall user experience for your website. While you may not be overly concerned with how well your site converts, on-page optimization can make a significant difference. It can help to improve the sales, signups and other conversions that come from your website. Here are some ways in which you can use on-page optimization to improve the landing page conversion rate for each of the pages of your website.

Conversion Rate Is the Most Important Metric

That’s great if people are finding your content because you ranked your website for “Tampa real estate foreclosures” and other keywords related to your industry. However, what are those visitors doing once they visit your web page?

Many online marketers focus on the clickthrough rate, or CTR, as the most important metric of campaign performance. However, the conversion rate of your site should actually be considered as the most important metric. CTR is not as important because even if your site has a high CTR from organic searches, if the bounce rate for your pages are high, then your website isn’t converting as well as it could. If visitors are clicking but are not signing up for your offers, you are losing money. That’s why you need to start thinking in terms of conversions instead of CTR.

So what features of a page have the most impact on conversion rates?

Certain design features of a web page can have major impacts on whether or not a visitor signs up for your offer. These features are:

• Device Compatibility
• Navigation
• Call To Action
• Sign-up Forms
• Social Media Links
• Page Load Speed

While it may seem that these are just the elements of good web design, the best design elements for a webpage are actually constantly changing depending on the audiences that are exposed to your content. By understanding more about the people that visit your website, including age, gender, device and other demographics, you can optimize your website accordingly.

Usability

Usability refers to making your website as easy to use as possible for users. Your website should make everything easy to read, use or find on your website. However, in addition to optimizing the text, you should also make sure that buttons and other design elements are optimized.

Visitors will leave your site if they find it ugly or difficult to navigate. If your website is not up to par, they will just go somewhere else for the information that they need. The first step to improving the usability of your website may involve upgrading to a responsive design theme. After that you will want to focus on improving the sizes, colors, and shapes, and placements of the page elements.

Invest in Website Optimization Tools

As a result, it is a good idea for you to invest in website optimization tools that can help to keep your website pages at their best performance levels in terms of conversions. Google Analytics, heatmaps, and other website optimization tools can be helpful in this process.

Heatmaps track where users click in order to help you determine which are the most popular pages and elements of your site. Heatmaps can also reveal where users are experiencing problems with following user flows that you have created. A user flow is the path that a user takes as they navigate the interface of your website in order to complete a task.

By learning more about your audience through analytics tools and upgrading your site to improve conversion rates, you can ensure that your website converts well. On-page optimization is essential for any online marketer that uses a website to drive sales and leads.

Soon we will release an optimization tool to help improve on-page optimization for your site. To learn more about this service when it launches, please sign-up for the waitlist at the link below:

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