Why Your Small Business Is Failing to Attract New Customers

Has your acquisition of new customers stalled? Are you not getting responses to proposals or emails that you send out?

If you are currently experiencing these issues than it is likely that your digital marketing strategy needs an overhaul. This is especially true if things were previously working out fine, but recently potential customers have stopped buying from your company and are not providing you with any feedback as to why they aren’t ordering.

Here are some reasons why your business will likely to continue to experience failure if you don’t update your online marketing strategy to attract new customers immediately and what you can do about it.

You Are Not Tracking Your Results

Do you really know where your customers come from?
Do you know if your customers even open the emails that you send?
What are your current rankings for the top keywords that drive converting traffic to your website?
Why don’t more customers contact you via your website instead of you having to reach out to them first?

If you can’t answer these questions, then you are not properly tracking the results of your current online marketing strategy.

It is not enough to simply put up a website, send a few Tweets or set up email templates.

You need to have analytics tools installed that track the progression of your customers through your sales funnel from start to finish. Only then will you know how effective or ineffective your online marketing efforts are.

Stop Resisting Change

While it may seem hard to do, the bottom line is that you need to upgrade.

Google is changing its algorithm on a weekly basis. As you continue to neglect your online strategy, your site is falling lower and lower in the search engines.

If you don’t believe that this is happening, just do a quick Google search right now for your top keywords to see where you stand.

Your competitors are also continuously researching new ways to get ahead of your business or destroy it!

By acknowledging that you have been resisting changes to your business’s online strategy, you are taking the first step to doing something about it. It is okay to feel bad about not updating your online marketing strategy, but the good news is that things don’t have to continue to be that way.

Upgrade Your Site to a Responsive Design Website

Upgrading to a responsive design website means that your website will be visible to people browsing the internet using mobile devices.

Even if you don’t think that it matters, think about how many times you either avoided using the internet on your phone or clicked off of a website because it took too long to load on your phone or did not load correctly.

Each time this happens with a potential customer, you are losing business!

In addition, Google has begun to penalize sites that don’t use responsive design with lower search engine rankings.

If you don’t want to lose your rankings or potential customers, you need to call a web designer immediately and upgrade!

Start Blogging on a Regular Basis

If you are neglecting your site’s blog then be prepared for a competitor to take your spot as your customer’s vendor of choice.

By not keeping up with your blog, each day you are losing out on an opportunity to educate your customers and convince them that doing business with your company is the best option.

Start Promoting Your Content

If you have already taken care of the basics, but you can’t figure out why things are working it is likely because you aren’t doing enough to promote your content.

This post has some serious tips on how to up your content promotion game so that you can start to see better results from the content that you create for your business.

Content Promotion Is How You Grow Your Blog

Content marketing is much more than simply hiring a writer. Content promotion is an essential part of your strategy that can mean the difference between having your content go viral and hardly anyone noticing that you have created a new piece of content.

If you don’t like new customers, then it is fine for you to keep doing what you are doing. However, if you have bills to pay or want to see your business grow, then it is time to get on top of your digital marketing strategy.

Business Failure Rates Are Astonishingly High

If you are serious about your business, it is time to get on top of your online marketing strategy. More than 60% percentage of established businesses fail after ten years, while the failure rate for start-ups is a whopping 75%!

Here is a graph that show business failure rates by industry:

If these statistics are not enough to motivate you to make a change, then unfortunately things will likely continue to slide in the direction of failure. However, if you are trying to create a legacy with your business, it is time for you to turn things around.

Need some advice on where to get started? Click here to request a free quote and we’ll schedule a quick call with you to review your current online marketing strategy and offer some tips that you can implement right away.