As more and more former SEO only firms hop on the content marketing bandwagon, some important things need to be said…

Content marketing is not an end game. In fact is it just a part of the strategy of online marketing. Albeit, an important part of the strategy. In the past, there was no difference between content marketing and advertising. However as some expert content marketers have demonstrated, content marketing is best done when it is not detected as marketing.

However in this day and age, there is a special distinction between those who have yet to adopt content marketing as a distinct strategy and those that fail to see the power in words.

The difference is simply this…

You can pretend to understand your client by using the requested keywords that they proposed and “speak to his or her target audience.”

Or you can actually try to help by learning what it takes to make their customer or client buy the products or services that your client or customer has to offer.

At the end of the day, that is what your client or customer is really after… SALES…

How are you helping to improve your client’s bottom line?

Share your stories of marketing triumph here and let us know what it is that truly satisifed your clients.

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