Why Should Your Business Issue Press Releases?
Your business is newsworthy and good news is contagious.
You must use every tool at your disposal to build awareness for your brand. Awareness is vastly increased with press releases. Get your name out there. Potential clients must know that you exist and are ready to serve their needs.
Press releases build credibility for your business. In order for your business to succeed, your company needs to be known as a viable and profitable member of the business community with innovative goods and services to provide.
Press releases announce new products and services that your business has to offer. The word "new" is marketing magic as buyers look for the latest products and services out on the market. They look for trend setters and leaders. Press releases can allow you to announce what is new, first.Press releases are great for turning events at your company into news.
Highlight that expansion that is coming, tout community service, introduce new hires or additions to your business.