Many times business owners want to wait until everything is perfect and ready to launch before they decide to make any big announcements.

If you are planning a big launch of your product or service it is a great idea to start building up your online presence via the social networking sites so that you will already have willing followers who are there to receive your news.

The reason why social networking is different is because no one will receive your message no matter how important it is if they are not aware that you exist.

Despite the popular common myth about online business, “build it and they will come” this is not how things really work in the real world.

It is your job to go out there and “get them” in the sense that your company has to make the effort to make itself known online by finding people who are interested in learning more about your brand.

Here are 3 tips that you should take action on today:

1. Open some accounts on the social networking sites like Twitter, Facebook, Linkedin.  Even if you don’t know what to do with the accounts taking the first step is key.

2. Contact a content marketing company and find out more about the services that they can offer to assist you with your profiles.  Although it may be exciting to learn how everything works on your own, you are very busy and you will not have the time to dedicate to these activities if you really want them to be successful profiles.  Let someone else help you.

3. Figure out what your social message about your brand will be and relay this information to the content marketing company and start giving recommendations on what information to put out there to the social networking sites.

Follow these tips and you can start building a following within days, literally.  Simply take action!

What other tips would you recommend to business owners that are just starting out with online marketing?

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