Category: Content Marketing

You’ve put a lot of effort into your content strategy. Now it’s time for you to start seeing results. How do you know if your content strategy is actually working? Here are 9 signs that your content strategy is doing what you intended for it to do, which is helping you…

You start your day with coffee, yoga, meditation and other rituals that are essential to your well being. But what about your content marketing? Here are 7 daily rituals to follow for better content marketing results. 1. Check Your Content Calendar Effective content marketers include consistency into their daily rituals. You need to…

So you’ve decided to outsource your content marketing? Now you can kick back and relax while they handle everything for you, right? Not so fast. If you want awesome results from outsourcing, read these tips first. Make a Plan If you want your content marketing efforts to be successful, you can’t think in…

A successful SaaS company content marketing campaign is one that drives signups and paying customers. But how do you achieve this when SaaS company sales cycles tend to be longer and more complicated than the sales cycles of many industries? Target customer, market, price, and payment terms are just a few…

When you look at some of the top blogs on the internet, it can make you feel like blogging is easy. The truth is that growing a loyal audience for your blog is hard. You’ll have to consistently make an effort to grow your audience and there are generally no…

When many marketers think about content marketing, they tend to think about individual pieces of content, such as a whitepaper. However, content types are really the building blocks of an effective content strategy. Here are six content types that should be included in your content strategy and how you should use…

You know that good optimization is important for your website. However, are you properly testing the pages where your regularly updated content is published? If you are creating blog pages or product pages, you need to optimize your content. Here are a few simple ways to introduce on-page content optimization…