Are you trying to establish yourself as an expert in a niche market?

Are you constantly putting your brand out there and plugging your name every chance you get?

There is another way to gain credibility and establish yourself as an expert in a particular area of the real estate market.

Writing articles is a great way to promote your authority and make a name for yourself as a leader in the industry.

Besides the real estate market information and style of writing that goes into an article, there are two main factors that determine just how successful your article writing venture is: SEO and your byline.

If you are not a writer and have no time or interest in writing articles, you can hire a web content writer to do the work for you. Even if a web content writer writes the articles for you, you can still insert your byline at the end of each article.

When it comes to article writing, SEO optimization is what is going to get people reading your article. In order to optimize your article for SEO you must select one to three keywords to insert per article.

Ideally, most articles are between 400 – 500 words. An article that length should have a keyword density of 2-3%. Anything more and search engines will frown upon the article and consider it to be keyword stuffing.

If you are unsure about keyword density, a web content writer can handle that for you.

Your byline needs to be present at the end of each article and should contain information about yourself, your expertise in the real estate market and you as an agent.

Also, your byline should contain a link back to your website. This is strategic in getting readers to familiarize themselves with you and gives them a place to go to get their real estate advice.

If you are not sure what to write about, find out what prospective clients are searching for. The words and phrases they type into a search engine when looking for real estate advice are the keywords and phrases that you want to use in your articles.

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