In terms of attracting a high volume of website traffic choosing the right domain name for your website is right up there with the real estate advice you post.

Below are some industry tips to help you choose the best domain name for your agency.

Keywords: Think of five to six keywords or key phrases your target audience is most likely to type into a search engine when looking for information pertaining to the industry.

Keep the keywords and phrases as short and precise as possible. (I.e. real estate advice, mortgage rates, etc.) Once you have a list going, do some brainstorming until the right words and phrases fit together.

Keep those keywords and phrases in mind as you follow the rest of these tips.

Uniqueness: Your domain name should be distinct and vary widely from other popular domain names. This eliminates confusion and will prevent your potential clients from visiting the wrong site, making your real estate marketing efforts null and void.

Precision: A domain name should be easy to remember and easy to type. Leave out numbers and hyphens. The name you choose should be easy to spell. Try using common words that can be remembered after a first glance.

Also, the shorter the domain name, the better off you’ll be. An added bonus to a shorter domain name is it will fit better on business cards and signs.

Someone driving by a house you have listed for sale is more apt to remember a domain name consisting of seven letters as opposed to one with fifteen.

Expectations: Your domain name should reflect your agency and the work you do as an agent. Do not choose keywords or phrases that have nothing to do with the industry.

A great way to fulfill visitor expectations is to include your brand in the domain name and offer sound real estate advice on your website.

Brands: Your website is another form of real estate marketing. Let’s say you specialize in mortgage rates. Your domain name should represent that clearly. (I.e. www.Ohiomortgagerates.com)

For example, Century 21 is a well known brand even though a number is included. For up and comers, it’s important to establish your brand online and including it in your domain name is a great way to do so.

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