Written by: Ozio Media
There are countless people peddling the same products online with similar product descriptions. To stand out from the pack, you need effective product descriptions. The right descriptive words lure buyers and search engines to your site rather than the competition.
How to Create Effective Product Descriptions
First, know your target market. Who are you selling to? What do they want? Get into the minds of the people you want as buyers. Tailor your product descriptions to appeal to the way they think. Know their desires, habits, fears and needs.
Create product descriptions that appeal to their feelings and motivations. Readers should believe they can’t live without the products you offer.
Secondly, know your products. When you know your products, the descriptions are more informative and appealing. Choose to sell products you actually like. Your enthusiasm will be conveyed in your descriptions and marketing efforts.
It is harder to sell something you don’t know much about. Do your research, sample your own products and share your own experiences. Relate to your buyers so they view you as a trustworthy, reliable source. Credibility attracts buyers and keeps them coming back for more.
Often descriptions are a dry list of product features. Only describe the major features of the product. Instead of outlining the same data found all over the Internet, tell people about the benefits of the products.
What can they do to improve their lives? How does the product stand out from similar products? What makes the product a special, must-have item? Bring the product to life so people see themselves using it and appreciating it.
Remember, lengthy product descriptions with complicated terminology lose the reader. People want to quickly read and understand product descriptions. If they trip over long words or endless prose, visitors get frustrated and surf away.
Simple product descriptions convey necessary information without being boring. In most instances, less is more. Product descriptions should be concise and easy to read.
Avoid using product descriptions from the manufacturer’s website. Buyers can go to the website themselves to read generic product descriptions. Your descriptions should be original and speak to potential buyers.
Convey emotion without being overwhelming. Describe features in a one-of-a-kind way. Dare to be different and add personality to each product description.
Finally, keep in mind, people don’t believe the hype. Whilst you should be upbeat and enthusiastic, hyped-up claims fall flat. Flowery language, exclamation points and demands are sure to drive most customers away.
Stick to basic facts, general benefits and why the product is something they should have. Stay positive without being pushy. Nobody wants to feel like they are being forced into making a purchase.
Product Descriptions Should Be SEO Content
Keywords attract search engines and are essential to have in your product descriptions. While you need to include keywords, remember humans read SEO content. Awkward phrases and repetitive keywords lose your reader.
They also make your site appear novice and minimize your credibility. Building trust means being genuine and carefully incorporating keywords in a way that makes sense.