Attracting a mass amount of traffic to your website is great, but it’s what you do with the traffic that really matters.

Measuring Traffic

If you want to capitalize on your website traffic then you need to know how much traffic you are generating. Utilize your website server log or enlist the help of a program such as WebTrends or NetTracker to see how many visitors you are getting.

Pay close attention to the details these programs provide you. The details not only tell you how many, but who is visiting your site.

Knowing the demographic you are capturing will help you better serve these people while increasing the potential of turning them into clients.

Attracting and Keeping Visitors

There are millions of people surfing the web at any given moment. There are also thousands of real estate oriented websites similar to yours.

How are you going to attract a large number of people to your website and then hold their interest once they get there? Provide the right kind of information and give the people what they want.

Don’t wait for new leads to contact you, speak to them first through your website.

Capture Leads

You provide an ample amount of up to date information and homes for sale on your website.

That’s great, but is it netting you a profit? You need to keep visitors coming back by offering something special.

Allow visitors to become members of your site and give them something special, something your competitors aren’t offering in return.

Besides having full access to the site, provide a free newsletter, reports or membership only access to exclusive listings.

Your newsletter can contain real estate related information and resources that may be hard for members to find elsewhere. Offer detailed reports about statistics in the area pertaining to the cost of living, jobs and schools.

Now that you have your visitors attention use different marketing strategies to keep them interested. These strategies should be of benefit to them and in the end net you a profit.

Actionable online marketing advice delivered weekly. 

Join our subscribers who receive our most helpful content first.