In a world where businesses are only just coming to terms with the idea that hard sell campaigns aren’t the best way to interact with their customers, it is hard for them to see the value in a marketing method that is aimed at building brand awareness.

Social Media Marketing Is a Long Term Strategy

Social media marketing is a long term advertising strategy that may not show immediate results in sales, but can build a long term loyal customer base. Not understanding this is what drives the desire to see a lot of likes and followers.

A lot of internet marketers like to see instant results but anyone that has used social media for a while should know a successful social media marketing campaign is built over time.

Create a Social Media Campaign Plan

Beginning a social media marketing campaign with a clear plan and policy in place is the best way to reduce the time that can potentially be wasted on social media.

A rule of thumb, especially when new to social media, is to not overdue it. There are so many social media networks out there but a business does not have to engage in all of them.

Spend time doing initial research to find out which social networks the people you are targeting are on. Setting up a profile on all the top social networks is ineffective and limits the resources you have to spend on two or three networks. Getting to know your target audience and which sites they are on allows you to create a targeted campaign that is much more effective.

It’s also important for businesses to branch out from Facebook and Twitter, do their research, and try out a few new social networks. Dedicate your resources to 1-3 networks to create a sound social media campaign and always monitor your progress with analytics.

Focus On Targeted Content

While it is a good idea to create content in advance so that it can be posted automatically, it is still vital to budget time for interacting and making manual posts on the sites to show people that you are really there. Untargeted comments such as those created by curation plugins often have lower engagement rates than those that are made by real people.

Ozio Media offers social media marketing services and we can help you set up a social media campaign for your business.

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