Are you familiar with the term Tweetathon? This is a term that is quickly catching on among Twitter users and organizations.

So what is a Tweetathon?

A Tweetathon is when a group of Twitter users get together and host a chat to bring awareness to a cause, charity or person in need. Tweetathons are a great way to pass along information, inspire people into action and raise awareness/donations for a cause.

In the wake of the devastating earthquake/tsunami that hit Japan on March 11th, people are wondering what they can do to help and where to make donations.

Hosting a Tweetathon can answer these two questions and give people a way to be a part of something while sitting behind a desk at work, riding home on a bus, or in the comfort of their own homes.

First, form a committee with others on Twitter. Your committee should:

– Decide on a purpose
– Create a theme
– Decide on a start and end date
– Come up with topics/ideas
– Decide on a host
– Find sponsors

Secondly, post information like:

– Start and end dates
– Purpose
– Topics to be discussed
– Cause/Charity/Person of interest
– How donations can be made
– Where donations will go to
– Ask for input

Thirdly, spread the word.

– Post full information about the Tweetathon on your website/blog
– Make announcements on Twitter/blog/website/other social media platforms
– Post links and share buttons to your full information on all your social media platforms

Fourth, encourage others to take part:

– Offer an incentive for donations
– Free e-book
– Free report
– Free guide
– Tell what the donations will go towards
– Give reasons to make donations

A successful Tweetathon brings people together for a good cause. To get the discussion going and stay flowing, ask questions that participants can answer. Ask for opinions, perspectives and ideas.

Present problems and encourage people to work together to come up with solutions. A great discussion can be had from many different angles.

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