Copywriting for business purposes does not always have to be about hard-sell style content to push your product or service to prospective customers.  It is time to think outside the box when it comes to content.  Think about what incentives you are actually offering to get customers to want to purchase something from you.

If your customer is not absolutely 100% ready to buy from your company yet, what incentive would this customer have to continue to learn more about your business if the only thing that the customer is being offered is the opportunity to buy something?

Instead it may be helpful to try a different approach if you are trying to attract customers and build new relationships and begin to think about what could potentially help your customers or perhaps consider what information the customer may want to hear more about.

So what kinds of incentives are you offering to prospective clients on your company’s website or as a part of your overall content marketing efforts?

Actionable online marketing advice delivered weekly. 

Join our subscribers who receive our most helpful content first.