Advertising through email marketing is defined as a form of direct marketing that makes use of electronic mail as a means of communicating commercial messages to an audience.

It serves a variety of other purposes such as enhancing the merchant-customer relationships, which build customer trust and loyalty, acquiring new customers, and updating the market of new promotions and services.

However, due to spamming issues, Email subscriptions from customers have dramatically declined through the years.

Customers are now finding ways to get hold of a company’s latest information other than email. Since they are busy with work and family, it is hard to find time to read hundreds of emails, much less go to the sites they are promoting. Emails often are deleted and that is when a company needs to learn how to advertise without email.

Social Networking

Today, with an increasing attention turned over social networking sites, companies have also been involved in such to advertise their brand without the use of email by broadening their marketing strategy to include social media. Aside from the traditional way of advertising, which includes print ads, commercials and towering billboards, more companies are developing an active social media presence and utilizing affiliate marketing.

Three Important Aspects of Social Media

Social media offers three outstanding benefits to local businesses compared to email strategies. The first thing is an increased audience exposure. Extending your company’s presence using high quality sites combined with link building from those sites back to your own will definitely improve your ranking in search engine results.

Since several of your advocates and detractors can post their comments on your account, it is imperative to consider various options for brand reputation protection. Invest in building good relationships with your customers and attending to their reasonable needs as much as possible.

This creates a positive regard for your business and this could be your strongest defense against negative opinions that may rise. Satisfied customers usually cooperate in answering other queries of new potential consumers related to their personal experience. Leverage on this without drawing money from your pocket to pay these people.

Lastly, social media can build stronger and unique network compared to sending emails. It is easier to visit a company’s page and check their latest updates than scroll down on your mails and read every single email sent to you which is very time consuming.

Through this, your company does not only harvest the fruits of well-distributed promotion but you also gain the ability to measure the frequency of the discussion about the brand and advertise without email while still reaping the benefits of a post email generation.

Search Engine Optimization and Search Engine Marketing

Advertising to get traffic to your website is nothing new. You can do so in a variety of ways such as article marketing, press releases, and paid advertising such as Google AdWords. Once you get your target audience to your site, provide them with a newsletter that does offer email updates. This way they have a choice as to whether to opt in to your email campaign or just come back on their own.

The important thing is you will have their permission for an email campaign if you decide to implement one in the future. It is important to have a visible privacy policy indicating how you plan to use their email address.

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